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Why Mobile Strategies Boost Brand Awareness






The world is increasingly a mobile one, so companies all over the world are struggling to learn and master this powerful marketing tool. However, many of them are not sure how mobile marketing methods can help them bring in more sales and profits.

For companies that are looking to generate more local customers, the fact is that they simply cannot ignore the potential of mobile marketing.
Here are some interesting ways that your business can stay up to date with the latest in mobile trends, boost brand awareness, and increase revenue:

Mobile Website

One of the most important things your business can do right now is to make sure your company website is mobile-friendly. Traditional websites were built for viewing on desktop computers – not mobile devices. So if you do not have a mobile version of your website, you are probably blocking customers and potential customers. Your mobile site doesn't have to have all the functionality it has on a desktop – and as a matter of fact, it shouldn’t. But it should give the basic information about your company and about your products that mobile consumers would be looking for. This will give mobile users the convenience and information they seek without a bunch of hassle. It will also give them confidence that you know what you’re doing when it comes to using good technology to provide them with a positive experience.

QR Codes
If you own a brick and mortar establishment, QR codes are a great way of integrating mobile into your business. QR codes help bridge the gap between offline marketing and online marketing methods. For instance, they can be placed inside your establishment, on flyers, postcards, direct mail, and more. With a quick scan of your QR code with their mobile device, consumers can opt-in to your mobile list, get coupons, view content, and more. Nothing makes your brand stand out than the use of engaging, instant mobile technology.

Text Message Marketing

For all businesses, “success” ultimately means choosing the best mobile strategies that would work best for your particular type of business. If your business could benefit by staying in direct contact with your local audience, then text message marketing could be the answer.This method involves combining text message marketing with the power of special offers, coupons and discounts. All consumers love to receive great deals on the products and services they like; so with text message marketing, you can send your latest offers directly to their mobile devices and boost sales almost immediately.

All of these methods can enhance your overall image to local consumers and make your company brand more “memorable” in a positive way; especially for the ever-growing mobile population.



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About the Author

Daemon Rutledge, Circle Consulting Agency, LLC
11 Thistleton Rd
Sicklerville, NJ 08081
888.603.6026 x707

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