Why Mobile Marketing Increases Customer Loyalty
By Daemon Rutledge
 The current mobile usage dominance has caught many small businesses off-guard. Just a few years ago, no one expected mobile activity to reach the levels we are seeing today. Many studies show that smartphone usage has grown faster than any consumer behavior pattern ever. In fact, mobile web browsing is expected to overtake desktop and laptop web browsing by 2014, which is a huge indication that companies can no longer ignore the need to use mobile marketing strategies.
The consumer “mobile addiction” has shifted the way local businesses view their marketing needs, as well as how they market to local consumers. The instant ability to connect with customers on their mobile devices can boost repeat sales astronomically.
Customer loyalty is one of the most critical factors when it comes to having a solid business structure because it’s easier to get your repeat customers to come back than it is to get brand new customers through the doors.
Not only is this an inexpensive way for you to generate more sales, but it’s a great way to get more consumers to trust and connect with your brand. With mobile, you can effortlessly and cost-effectively connect with your target audience and turn them into long-lasting fans.
Customer loyalty and rewards programs can be easily implemented through the use of mobile apps and text message marketing. For instance, mobile apps allow customers to access coupons and special offers that are not available to users who do not have your app – the same goes for text message marketing.
Giving them an incentive for having your app or being on your mobile list will make them feel special and keep them tuned in to what you have to say and offer. This “personal touch” is the perfect ingredient for generating repeat sales. Not only that, but these customers are also likely to share information about your company, products, and services with their family and friends – potentially turning them into loyal customers as well.
Building relationships with your target audience can be extremely powerful in your quest to boost revenue and profits. Your conversations with them should be personal, engaging, and interactive in order to get the job done.
Therefore, reward your mobile customers often by giving them something they see as valuable – such as coupons and helpful tips in regards to your type of products or service. You can also give them insider access to information about new products and services you have coming out or new special events you may be having.
As you can see, mobile marketing is no longer just a fad; it is an important piece of the marketing puzzle that can help companies truly get the highest return possible on their investments.
About the Author
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| Daemon Rutledge, Circle Consulting Agency, LLC
11 Thistleton Rd
Sicklerville, NJ 08081
888.603.6026 x707
Contact Author: request info
If you would like to re-print this article, please contact the author.
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