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5 Reasons Mobile Marketing Should Not be Ignored






As with any new marketing strategy to come on the scene, mobile marketing has received some resistance from some small business owners. Unfortunately for them, their businesses could suffer as a result.

Mobile marketing is one of the newest and most exciting ways to promote your local business contrary to what some believe. Due to the variety of mobile marketing strategies and techniques available, essentially every company in existence can benefit from some form of mobile marketing.

Companies that choose to ignore mobile techniques are leaving money on the table for their mobile-friendly competitors to easily scoop up. Although some business owners are avoiding mobile marketing, there are millions of businesses out there that are clutching on to this critical marketing opportunity to drive more sales and ultimately, more profits.

This means that businesses that do not invest in mobile marketing could be jeopardizing their chance to grab their fair share of local consumers who are looking for the products and services they have to offer.

Why should your business take a serious look at mobile marketing?

1. It Generates New Leads – Mobile marketing can be viewed as a direct path to your potential customers. By allowing them to find and contact you easily via their mobile devices, you create a gateway for them to connect with your business on a personal level.

2. It Increases Revenue – Mobile marketing has a low cost compared to other forms of marketing; on top of that, the response rates to mobile marketing cannot be matched. Therefore, companies that implement mobile strategies tend to see a fairly high return on investment (ROI).

3. It Allows a Direct, Personal Connection with Customers – No matter where they may be, your customers will always receive your messages on a personal level. In fact, more than 95% of text messages are opened and read within a few minutes. The same goes for mobile-optimized website; without one, local consumers who have trouble viewing your website from their mobile devices won’t be able to connect with you at all.

4. It Builds Customer Relationships – Building a long-lasting relationship with your customers is made easy with mobile marketing. Mobile phones can be viewed as personal mini-billboards where companies to directly share their marketing messages with consumers without a lot of heavy selling.

5. It Gives You the Advantage Over Your Competition – Most of your local competitors probably aren’t using mobile marketing yet; so by being at the forefront of the mobile space gives you the upper-hand when it comes to grabbing the attention of local consumers.



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About the Author

Daemon Rutledge, Circle Consulting Agency, LLC
11 Thistleton Rd
Sicklerville, NJ 08081
888.603.6026 x707

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