Advertising  Promote Your Business
Cost Report

Sales: Art or Science... DISCIPLINE

The term discipline is often applied to the way we raise our kids, and as it applies to our daily struggles with ‘self-control’. But what if we applied it to our business – and more specifically, to sales?

Some experts argue whether selling is an art or science. I claim that it’s neither - and both. It is, and forever shall be, a DISCIPLINE that is executed using art (selling skills) and science (sales process). The equation of discipline looks like this: dedicated application day after day, week after week, plus the ability to handle “no” equals results.

Sound monotonous? It should sound like success. Single-minded focus (not monotony) is an important attribute of a proven system that works and is successfully applied time & again. To avoid becoming perfunctory, your system requires the “art” of providing exceptional quality service with a smile, your unique personality, and a custom-tailored approach (the ‘science’) for each client.
In studying the most successful salespeople, one trait among them has become more and more clear: the best sales people are also the most disciplined. Books, tapes, and seminars all hint at this characteristic, but don’t come right out and call it ‘discipline’; they use words like ‘dedication’, ‘drive’, and ‘type-A personality’. What it really comes to is a focused determination, a DISCIPLINE, to achieve – indeed, to exceed – goals. Jim Rohn, inspirational guru, said "Discipline is the Bridge Between Goals and Accomplishments."
Dedicated application – which comes only through discipline – is the key to success. We can say we understand sales process, but do we actually carry out our process with the daily discipline it requires? We can be the most skilled presenter and closer, but without the discipline to deliver the message consistently and accurately, success could be thwarted.

Here’s how to more completely apply yourself to the discipline of sales:

• Learn and apply a specific sales process. The same sales process will not work for everyone. Industries, personalities, preferences for technology vs. hand-written are different. Each requires a variation on the sales discipline theme. What works best for you?

• Build selling skills. This can be done in many ways, but the most beneficial methods I’ve found are:

o Find a mentor or coach – someone who has ‘been there & done that’ and can act as a confidante, encourager, and accountability partner

o Do a personal SWOT Analysis – Find out your personal & company’s Strengths, Weaknesses, Opportunities & Threats. ”Where does it hurt and how do we fix it?”

o Peak Performance Time – Understand when you’re at your best. For example, if you’re a morning person, should you attend the early-morning networking breakfast (e.g. Good Morning Corona) or go to evening events; realize that it’s up to you to determine what activities done at which times will yield the highest payoffs.

o Read books – Visit the library, borrow one from a friend, or visit for some great books from top-selling authors and industry-leading experts. Challenge yourself. Read different kinds of books, and grow.

o Attend seminars – online, tele-seminars, live events, etc. are available almost every day. Find topics that help you strengthen areas where you feel you could/should be stronger.

As you search for a sales process that works, understand that you will discover for yourself, perhaps through trial and error, a process that works. The elements of the process may be similar to those of others, but the dedicated application is the key to success.

Stuck? Look for new ideas. Chamber Events, SCORE Counseling Sessions, public seminars from folks like Zig Ziglar, are all wonderful for motivation, direction, and information. Take that information, spice it up with your personality & preferences, and you’ll discover how the key required ingredients of Science, Art, and Discipline of Sales will help you improve your performance, confidence, and earnings.

3 people found this article helpful. Have you?

About the Author

Brad Moore, 3:17 Consulting Services
Cedar Park, TX 78613
512 782 0360

If you would like to re-print this article, please contact the author.
Need a sales professional? We can match you to a sales professional in your local area.
Find Sales Professionals

Related Topics

Advertising - Internet
No Pitch, No Poke (or, What Does it Takes to Make the Sale?)
Sales and order-taking - this article discerns the difference putting both into...

The Four Personality Types
Experts have determined that there are four major personality types, requiring a unique...

Killer Sales Presentations
Speaking effectively is extremely crucial for success in sales but it is the combination...

Selling for People Who Don't Like Selling
Is the ability to sell "nurture" or "nature?"? Can anyone learn to be a good...

Why Should I Market My Business With Video?
Do something unique to rise above your competitors. Tell your story in your own...

Need a sales professional? We can match you to a sales professional in your local area.

Other Related Topics

Follow @ProMatcher on Twitter
See what's happening with ProMatcher on social media.

Marketing: 15 Years Later
How do you advertise your business and how do consumers find you?

10 Best Practices for Facebook Business Pages
A Beginner's Guide to Facebook Business Pages

Google+ Business Page Best Practices
Learn more about using Google Plus for Business.

In Demand Content
Resonate with your core markets through researching and promoting what is more important...

Editorial Disclaimer: The views expressed in articles published on this website are those of the authors alone. They do not represent the views or opinions of this website or its staff. The articles on this site do not constitute a recommendation or endorsement with respect to any views, company, or product. Authors affirm that article submissions are their original content or that they have permission to reproduce.

Free Cost Estimates   |   Advertising Agencies Directory   |   Advertising Cost Report   |   Free Business Listing

Home   |   Articles & Videos   |   Affiliates   |   Networking Groups   |   Search by Category

Terms of Use   |   Privacy   |   About Us   |   Contact Us   |   Member Login

©2003-2019 - VentureStreet, LLC

Join Our Business Network