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What Do Newsletter Readers Like and Don't Like?






It is imperative you must know about this sooner or later. If you are into e-zine publishing right now, this set of criteria will significantly enable you to tweak your layout and presentation to suit your subscribers' taste in general. It's brief but better than nothing.

Newsletter readers like:

-Easy-to-skim designs
-Short articles
-Interesting subjects
-Good visuals
-Calendars
-Bulleted lists
-Content telling how to make money/save time
-Offers and benefits

Newsletter readers don't like:

-Intimidating pages
-Disorganized information
-Long, continuing articles
-Overly frequent mailings
-Irrelevant content
-Impersonal tone
-Receiving multiple copies
-Chaotic page design
-Too many pages



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About the Author

Nelson Tan, Internet Mastery Center
Blk 539, Serangoon North Ave. 4, #03-37
Nerstrand, MN 55053
65-90271300

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