Promote Your Company with Environmentally Friendly Products
By Douglas Rost
 More and more each day, society is placing a growing emphasis on the health of our environment. Businesses, organizations, and schools are focusing on incorporating Eco-friendly and green initiatives in response to this social change. Although in the short term this change can be costly and time consuming, environmentally friendly promotional products are an excellent way to begin. The main reason for promotional items is to PROMOTE! Sounds silly so say but if your intended audience is shown through your promotions that you are not respecting the changes in society, than what is the message you are actually promoting?
Although it may seem like this small Green effort made by you is not going to make a difference, it will. Show your customers that you are committed to being socially responsible. Make it known that being Green with your promotional and branded items is NOT detrimental to your bottom line. Establish your company as a trend setter in Green Marketing. Excite your employees about coming to work for a company that will not settle for anything less than what is right. The garbage we leave behind, even intended for landfills, is devastating our shores and our oceans, while deforestation is destroying our wildlife.
Is it really that big of a deal? Let's look at some statistics. Plastic is one of the most disposable materials in U.S. culture, yet...people in the U.S. throw away 2.5 MILLION plastic bottles an HOUR!So where does all of that plastic go? To the land fill, right? Not completely.An enormous amount of plastic (as well as other garbage) enters our water ways and finds it way down to the oceans. From there the currents take over, while at the same time breaking it down into tiny particles called nurdles. This is not to be confused with dissolving (biodegrade), which will not happen. Instead these tiny particles, now easier to be moved by the currents and to be ingested by marine life, acting like little sponges soaking up toxic chemicals, find there way to one of the worlds Gyres. This is a collection of debris formed from the convergence of several ocean currents at the same spot, swirling the garbage into giant floating islands. The Great Pacific Garbage Patch is said to be twice the size of Texas.
The point of a promotional item, whether for employees, prospective clients or members of an organization, is to advertise your company name, brand, or organization. Ideal Plan-IT takes great care in selecting high quality items for people to enjoy, not just toss in a drawer or the trash. Our ever growing green inventory covers items like organic t-shirts, compostable promotional pens, compostable promotional bags, hand powered electronics and more. These are environmentally friendly corporate gifts that your recipients will enjoy using, which is your main goal... an item being used is an item being seen! This will also emphasis that your business is one that cares about taking socially responsible measures.
We are dedicated and focused on providing the most cutting edge products manufactured from sustainable materials and environmentally safe processes. From plant based plastics that are 100% compostable to clothing made from sustainable bamboo fibers, our goal is to help you achieve your marketing objectives while maintaining your green initiative.
Based in a northern suburb of Chicago, Illinois, Ideal Plan-IT, a division of Ideal Touch Corp. is an industry leader in supplying environmentally friendly promotional items to the meeting and event planning industry. With a focus on recycled, compostable, earth friendly items, we provide the best in privately branded marketing solutions that maintain your companies Green Initiative.
About the Author
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| Douglas Rost, Ideal Touch Corp.
4525 Prime Parkway
Mchenry, IL 60050
815-363-1121
If you would like to re-print this article, please contact the author.
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