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“CHOOSE WISELY” …spoken by the Templar Knight in the Indiana Jones movie the “Last Crusade”

As important as advertising is to a business, a good percentage of business owners hate making decisions on which medium to advertise with. Their rational is that it’s too expensive, they don’t want to get tied into a long term contract, they don’t know if the ad …or which ad is bringing in customers, everyone tells them their advertising medium is the “best” (and has a dozen data points to prove it).

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Ethically Speaking

When starting or continuing to do business, owners and members of management need to operate ethically. Whether it's a new customer or someone you've been doing business with for years, treat them with respect and as if you want them to return.

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Good advertising is the key to success. It is through advertising that a business owner or a company creates product or service awareness.

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