Marketing Spas with Local SEO

Are you marketing spas with local listings in mind? Believe it or not, you don’t need a big budget for marketing spas locally. Don’t believe me? Well, I have some information to share today that will likely change your mind.

Marketing spas locally once stopped at buying print advertisements in community newspapers, partnering with aligned local businesses and paying for the occasional television commercial. These methods are all still very successful for local businesses, but there are additional online strategies available today that you might not know about.

In today’s varied marketing mix, the digital landscape has been blossoming, and millions of business owners around you around you are taking part in it. For instance, do you realize that over half of adults in America own a smartphone? When these smartphone owners find themselves bored, they start surfing the web for interests in their local area.

Perhaps you’ve witnessed this scenario unravel in front of you and have thought about your own online presence. Is your local spa marketing initiative actively bringing in new guests? Or is your digital footprint lacking? If the latter is an unfortunate reality, don’t worry; we can point you in the right direction and help you get found by more local consumers than ever before.

Local SEO is the most basic digital strategy for marketing spas online. SEO, or search engine optimization, is the process of formatting your content so people can find your business in search engines. We won’t go too far into the details of actually optimizing your website here, but we’ll run down the information you need to become more noticeable in local search.

The best part about local search is that the three biggest search engines – Google, Bing and Yahoo – all have local options built right in. These search engines have created ways to promote local businesses so they can be as relevant as possible.

Here’s a look at the specific areas of these search engines that will help the local community find your services easier while explaining the basic benefits of marketing spas locally.

Marketing spas locally, tip #1: Use Google Places for Business

The first local destination is Google Places for Business. We’re starting with Google because the majority of search engine users turn to Google before any other search engine.

With Google Places for Businesses, you can get your business listed in multiple properties owned by Google, including Google Search and Google Maps.

With Google Places for Business you can:

-Manage your business profile. Provide accurate information to search engine users by including your store hours, address, contact information and photos.

-Connect and build relationships with customers through Google+. Unsure what to share? Try sharing photos of your store, updates and sales you’re running.

-Address customer reviews. As a business owner, you want a direct line of contact with guests who have something to say about your business. Within Google Places you can monitor reviews, which means you can thank guests for kind words or participate in an open dialogue when criticisms arise.

-Make adjustments on the go. If you’re among the crowd of smartphone owners, you can download the Google Places for Business mobile app and be connected to your guests on the go or at your desk.

-According to Google, “97 percent of consumers search for local businesses online.” If you want to be a part of the results, get your Google Places for Business account set up with accurate information.

Marketing spas locally, tip #2: Use Yahoo Localworks

Yahoo Localworks is similar to Google Places for Business and should be a part of your initiative of marketing spas locally.

This service gives you access to over 40 business listing websites that show up in search and allows you to fill in the information that should be accurate across all of these sites.

A few of the other highlights of using Yahoo Localworks include:

-The option to add photos and video content to your listings.

-Performance tracking so you can determine what’s working for your advertisement program.

-Monitoring of your brand’s identity and access to what customers say about your company online.

According to Yahoo, the 40+ sites you publish to receive over 150 million local searches each month. There’s a lot of potential behind those numbers, so you won’t want to miss the opportunity that Yahoo can provide with this tool.

Marketing spas locally, tip #3: Use Bing Local

The last of the big three local promotion services is Bing Places for Business. This service works much like the other two: you can claim your business listing, incorporate images and videos into your business description and make it easier for people to find you.

Since Google, Yahoo and Bing are all popular search engines used by millions of people each month, it’s important to claim your business information on all three search engines. This lets you stay visible and competitive, regardless of which search engine your potential customers use.

Are you currently using these search engines to your advantage? If not, claim your business within these all of these search engine listing services today, or let us manage your local SEO.

Marketing Spas with Local SEO

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